Real estate agents used to focus much of their time and energy on curb appeal, which ensured that the front of the home looked attractive and welcoming as prospective buyers pulled up.  Now, however, this focus has shifted to perfecting the lighting, using professional camera equipment, and decreasing the clutter to showcase each room.

picture appeal

Pictures are becoming increasingly important, as approximately 99% of home buyers begin their home search online.  In fact, many buyers won’t even consider a home that doesn’t have at least a few interior photos!

picture appeal

In order to ensure that your home will have maximum picture appeal,  be sure to ask any prospective real estate agents for a sample of one of their most recent listings.  This will give you a good sense of the photos they take, in addition to their written description of the home to future buyers — another underrated skill that can help sell your home more quickly!

picture appeal

Your real estate agent will help you to maximize the quality of your photos by turning on additional lights in your home, suggesting areas that may need to be decluttered so that the room seems larger and open, and even bringing in a professional photographer (this is especially true for luxury homes).  For individualized assistance in marketing your home to the widest array of buyers, be sure to consult with your EveryHome agent.